Promoting a video blog is similar to promoting a blog, except that you do have a few more places where you can promote. Of course, you will want to use all of the same methods that you use to promote a website or other product as well.
Begin with the marketing basics, for example Google AdWords, forum marketing, article marketing, marketing to newsgroups, cross promoting between websites, and buying advertisement in ezines and on websites. Next, let's move to
the more 'blog specific' promotions.
The primary key to successfully promoting a blog is to pay attention to the Web 2.0 elements. If you have social networking profiles, you should post a link to your video blog there. If a blog is included, you can post your actual video blog there as well. Just be cautious to change the textual description of the video, so that you are not penalized by the search engines.
Search "social bookmarking list" through google search engine. Next, hit the top directories, and make sure that you get listed in the search engines as well.
The top blog directories include:
* Blog Catalog - www.blogcatalog.com
* Blog Directory - www.blogs.botw.org
* Blog Hub - www.bloghub.com
* Blog Flux - www.blogflux.com
The top video blog directories are:
* Video Blog Directory - www.videoblogdirectory.com
* Vlog Directory - www.vlogdir.com
* MeFeedia - www.mefeedia.com/feeds
* Blog Universe - www.bloguniverse.com
Don't Forget To Ping
Next step, make sure that you ping every time you post. This can easily be done through a service for example Ping-O-Matic at http://www.pingomatic.com. Do this step each and every time you post, so that all of the top directories, where you have already listed your video blog, know that you have updated. This furthermore helps with search engine listings.
You should entrench yourself in the blogging society. Even though there are literally a huge number of video blogs and millions of blogs as well, never think for a minute that it isn't a community. It is without a doubt. Start by becoming an active member in one or two of the many video blogging/blogging forums.
Not only will you learn a great deal, but you will also get traffic to your video blog. As you build up relationships there, you will also get mentioned in other people's video blogs.
You also have to visit blogs and video blogs that relate to yours in some way. Comments and trackbacks are a huge part of blogging, as well as video blogging. You should post comments on other people's blog and video blogs on a regular basis, and leave a link that leads back to your
video blog. Make sure that your comments are relevant to the post, however.
Add Your Trackback Link
Moreover, just as you would pass on to other people's blogs in a textual blog, you can refer to other people's blogs in your video blog as well. Make sure to add the trackback link to the text that you use in your video blog description.
Build A Decent Blogroll
Lastly, develop your blog roll. A blog roll is a list of blogs that you find useful or interesting. Begin with adding important video blogs or blogs that relate to your topic to these, and request that they add your video blog to their blog roll as well.
Keep in mind when we talked about how making your video publicly available would actually boost hits to your video blog? It is absolutely true. You need to upload a copy of your video to all of the top video sites. You will create a profile at each of these sites, and your profile should of course contain a link to your site.
You could also opt to just make some sample videos, and upload those, instead of uploading each and every video that you do, but you won't get as much traffic from it. It all really depends on how much time you have to promote your video blog as to how often you upload to the video sites.
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